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GO OUT OF THE BOX | FRAME STEPS OUTSIDE THE BOX| COLLABORATE WITH BRUCE WEBER

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Fashion loves collaboration: celebrities team with design houses, brands team with brands, and often than not these collaborations result in extended product lines with the goal of drawing lines outside stores and create the WOW. One can look at the recent Louis Vuitton x Supreme or Adidas Originals Kanye West or Gucci x Mr. Porter as recent examples.

Being a Denim Lover I have always loved Frame and this collaboration with Bruce Weber was really exciting for me and was really expecting a lot from this.  

The result is a testament of creative trust on both parties and a hint of marketing genius on the side of the Frame owners. Obviously, they partnered with experience in Weber and simply didn’t hand their brand over to just anybody. Easily you can see the powe